Online Marketing







What is Internet Marketing?


Web Marketing is application of Internet and related technologies to attain the company's marketing objectives.


Web Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a service or product, supply info to prospective customers and to reach various geographical regions and niche markets.


CUSTOMER centered marketing is the key for success of any organization. Focusing on client needs and wants will assist an organisation to satisfy really to delight its clients more effectively and effectively. Due to the fact that acquiring a new consumer is expensive than keeping the existing consumer, Building close relationships and maintaining existing consumers is really crucial.
Online marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is really important.


Online Marketing Tools


Search Engine Marketing


Search Engine marketing is very important since 85% of Internet web surfers utilize search engines to find brand-new sites. Research reports show that the majority of online purchases originate from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.



E-mail Marketing


E-mail is the most popular online activity. According to the research findings 96% online users utilize E-mail. E-mail marketing can be utilized to drive sales, offer customer care and to build close relationships with the customers. Email marketing is a cost reliable Internet Marketing tool and the outcomes can be easily determined. We can anticipate a greater response rate around 10-- 15% from an in-house E-mail list. If we are to rent an E-mail list from an outdoors source the response rates will be around 1 %.


Affiliate Marketing


Online Video Marketing

Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and cost effective marketing due to the fact that you pay just for efficiency.


Banner Advertising


When its introduce for the first time in 1994, banner advertising was very much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not satisfactory banner marketing still thinks about as a reliable branding tool.


Viral Marketing


This is the "e" term for word of mouth. This medium might be utilized to get the word out about your organisation amongst the target market. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites. Hotmail is one of the first examples of Viral Marketing.


Promotion


Promotion has to do with producing awareness, developing trust and reliability. Online press release distribution plays the main function in this.


Browse Engine marketing is crucial since 85% of Internet internet users use search engines to find brand-new sites. Email marketing can be used to drive sales, provide customer service and to build close relationships with the consumers. Email marketing is an expense efficient Internet Marketing tool and the results can be easily determined. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about new sites.

















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